Publisher's Synopsis
Solid learning about sales letters intersperses the humorous mistakes of a pharmaceutical/medical device salesman as he learns how to write sales letters. You will enjoy yourself while learning how to write. You will learn principles of the strategy of writing letters, the parts of a letter, specific letter types, such as the apology letter, the request for information letter, the giving information letter, the new product letter, and more, common mistakes in letter writing and etiquette, letter formatting and basics of reports and executive summaries.
