Publisher's Synopsis
The new PHRMA sales and marketing conduct code for the pharmaceutical industry was issued in 2002 after revelations of unethical marketing practices appeared in the media and the FDA announced a huge fine for one company. Although the code is voluntary, the industry considers it a standard of behaviour and the OIG compliance guidelines are based on it. This course will teach you the code in an amusing and memorable way, as the sales teams at Deep Breath Respiratory Products try to figure out ways to beat the code and channel benefits to the doctors who prescribe their products.
