Publisher's Synopsis
Standardization is concerned with both corpus and status planning. Among the two broad types of planning, corpus planning gets such more importance from the points of view of functional and utility values. Modernization involves the process of making the language modern, and this involves creation of new items in the language, and planning the already existing items of a language. The expansion of digital literacy practices affords vernacular written usage more space, visibility and status than ever before, and vernacular usage itself is diversified in what we might call 'old vernaculars', representing locally bound ways of speaking that traditionally didn't find their way into (public) writing, and 'new vernaculars' - new patterns of differentiation from written standards, indexing practices and networks of digital culture. In public discourse, however, new media language is discursively constructed as a homogenous and distinct language variety against the backdrop of a technological determinism ideology.
