Publisher's Synopsis
This book gathers pioneering experiences based on the same concept: innovation. According to Schumpeter's research, there would be four types of innovations: product or service innovation (market introduction of a new type of good), process innovation (introduction of a new type of production), market innovation (introduction of a new market in a country or a new market structure), and innovation of matter (introduction of a new raw material). This book contains ten chapters organized in four main sections: (a) ""Strategic Issues,"" (b) ""Risk Management in Innovative Projects,"" (c) ""Economic Issues and Financing Innovation,"" and (d) ""Leadership and Teamwork.""
