Publisher's Synopsis
The language of modern business strategy is often confused, with differing meanings being attached to different modern concepts - words such as "business mission" and "entry barrier". "Key Business Concepts" provides a clear guide to strategic business terms and models for the practising manager and business student. In association with the airline SAS, the author has produced an authoritative work containing definitions and examples of well-known business concepts and models. Over 50 concepts are defined and described and 20 well-known models explained. A concise and thoroughly up-to-date introduction to modern management thinking is effective in grounding the terms covered in the reality of the modern business world.
