Paperback (28 Nov 1995)
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This text is aimed at marketing managers and aims to provide a practical approach to profitable key account business. It offers skills such as how to understand the particular needs of key accounts, how to treat a major account as a market and how to plan the market sell.
| ISBN: | 9780273617808 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 28 Nov 1995 |
| DEWEY: | 658.804 |
| DEWEY edition: | 20 |
| Number of pages: | 244 |
| Weight: | 520g |
| Height: | 235mm |
| Width: | 155mm |
| Spine width: | 20mm |
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