Publisher's Synopsis
A Director of a major company began to learn about the paralysis of his organisation, when the financial statements almost spoke to him.... What happened? he asked himself, and a shrill little voice whispered in his ear: "You prioritised the internal life of your company and did not go out to learn from the others... Damn it!The board of directors of a company with great strength in Benchmarking, analysed with concern, how intrinsic creativity was being lost and their status quo in the market was marked by what they took as the experience of others, and worst of all, customers began to notice. Suddenly the light in the room went out and in terror they heard a shrill little voice saying... Learn to learn from others, not copy them.
