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Journal of Public Relations Research Vol. 12. Public Relations Values in the New Millennium

Journal of Public Relations Research Vol. 12. Public Relations Values in the New Millennium A Quarterly Publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication

Paperback (12 Jan 2000)

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Publisher's Synopsis

This special issue features essays on the values of public relations from critical, excellence managerial, rhetorical, feminist, and postmodern perspectives. With these essays the authors make more conscious the guidelines and beliefs that public relations scholars, educators, students, and practitioners create for the practice of public relations. Individual essays:
*challenge current public relations agenda,
*argue for the values of collectivism, collaboration, and societal corporatism,
*argue that the rhetorical values of advocacy and counter-advocacy help people understand the ethical values of public relations and the impact public relations has on the values guiding the marketplace and public policy arena,
*explore the parallels between the feminist values of negotiation, relationship building, honesty and trust, and the effective ethical practice of public relations, and
*argue for postmodern values in public relations.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9780805897739
Publisher: Taylor and Francis
Imprint: Routledge
Pub date:
DEWEY: 659.205
DEWEY edition: 21
Language: English
Number of pages: 130
Weight: 192g
Height: 230mm
Width: 146mm
Spine width: 6mm