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Joffrey Ballet, Brand/consumer Connections, and Content Marketing

Joffrey Ballet, Brand/consumer Connections, and Content Marketing - AMA-TV

Book (13 Jul 2016)

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Publisher's Synopsis

Marketing for a ballet company can be a difficult process. AMA TV highlights how the Joffrey Ballet organizes the campaign for their annual holiday production of Tchaikovsky's Nutcracker, and how that one production finances most of the year's budget.

Book information

ISBN: 9781473986169
Publisher: American Marketing Association
Imprint: American Marketing Association
Pub date:
DEWEY: 658.8
DEWEY edition: 23