Publisher's Synopsis
Jeff Bezos stands at the precipice of being the most influential man on the planet. However, that is not what defines him. His ambition to create, innovate and revolutionize the old using the new defines him and everything that flows from him. This book is the shadow of the man who started with humble beginnings and proceeded step by step, forcefully, to change the world. Many pundits limit his achievement to just a corner of e-commerce, but they fail to realize that without Jeff there is no Amazon, without Amazon, the commercial world of the Internet will still be hobbling along at snail's pace instead of the breakneck speed it's at right now. This book drills down to find the answers that we can all emulate and it lays it out in terms we can all understand. It looks at the fundamental nature of the man and the choices he made given what he was given to start with. Whatever your idea of Jeff, you will find this perspective of what runs deeper within him to be the decisive keyhole into his inner workings and the reasons he does what he does, and is who he is. As you read this account and analysis of the life of this man, remember too that he is who he is because a long time ago he made a solemn decision to pursue something greater than himself and greater than any possible reward he could harvest. He started with something humble; he proceeds with something spectacular.
