It's Not What You Sell, It's What You Stand For Why Every Extraordinary Business Is Driven by Purpose

Roy Spence, Haley Rushing

Paperback (25 Oct 2011)

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Publisher's Synopsis

All the great businesses in the world pushed themselves ahead of the rest with one thing firmly established: a sense of purpose. Innovation comes naturally when organisations know what they stand for, whilst employee engagement is higher, customers stay loyal and the competition looks smaller. In this compelling book,the persuasive case is made that purpose must compose the core of any strong organisation and Roy M. Spence Jr. shows readers how to find it.

Book information

ISBN:	9781591844471
Publisher:	Penguin Random House Group
Imprint:	Portfolio
Pub date:	25 Oct 2011
DEWEY:	658.4012
DEWEY edition:	23
Language:	English
Number of pages:	336
Weight:	309g
Height:	216mm
Width:	140mm
Spine width:	22mm