Publisher's Synopsis
Often times professional service firms look at business development as "Advertising" or as a short term sales process. What this book does is walk the professional service firm through a proven process to create long-term success. There is a big difference between Sales and Marketing versus Business Development. The process described in this book will demonstrate these differences and show you a process to be successful in any professional service firm. There are real solutions described and how to implement those solutions. By following this simple but effective process your success as a professional service firm will grow well into the future.
