Publisher's Synopsis
It's All About Strategy: A Workable Approach to Digital Content & Marketing is chock-full of expert advice, interactive worksheets, and invaluable resources for entrepreneurial and small business owners who want to leverage the Internet to drive consideration, generate leads, or increase sales. It's designed to help them decide what they want to achieve, what and how - and for whom they want to create or make content, where they want to publish content, and how they want to promote - and market content digitally.
