Publisher's Synopsis
To successfully hold a position of responsibility in the corporate world and advance within it, communication is an essential skill that must be mastered. Even those who don't aspire to be professional speakers will find value in It Doesn't Matter What You Know (Unless You Can Communicate What You Know) - a must have guide for every business professional. There is nothing that will affect your career more-positively or negatively-than the manner in which you communicate. In all communication your credibility and effectiveness are directly related to how you present your ideas to others; how you inspire, educate, or persuade them. Simplifying what could often be described as a "herding cats" process, readers will be able to develop an effective presentation when they discover three important steps. The resulting targeted message earns the audience's full and rapt attention and is actually deserving of the time the audience is investing. Using the guidelines in this book, presenters will learn to deliver messages from their own base of knowledge, skill, and preparation rather than being narrators of slides. Whether you use handouts, computerized slideshows, or an easel and pad, this book will show you how to use visual aids that add to, rather detract from, your message, earning the audience's attention. Wyatt describes best practices for a variety of scenarios from delivering bad news to conducting an engaged conference call. She will give readers four listening strategies that will eliminate the majority of errors made in business and place the reader in an elite group of people who truly know how to listen. Through relevant quotes, humorous stories, and real-life client experiences, Wyatt gives everyone from entry level employees to top level executives straightforward steps to improving communication, speeches, and presentations. It Doesn't Matter What You Know (Unless You Can Communicate What You Know) cuts to the heart of what business is all about: using your knowledge, intuition, personality, and credibility to influence and persuade others.
