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Investing in Intangible Assets

Investing in Intangible Assets Finding and Profiting from Hidden Corporate Value

Hardback (30 May 1991)

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Publisher's Synopsis

Reveals the hidden "magic" of intangible assets - patents, trademarks, formulas, copyrights and brands - and explains in non-technical language how they fuel growth and profitability, and therefore increase stock value.

Book information

ISBN: 9780471530381
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
DEWEY: 658.152
DEWEY edition: 20
Language: English
Number of pages: 237
Weight: 539g
Height: 58mm
Width: 35mm
Spine width: 25mm