Publisher's Synopsis
Reveals the hidden "magic" of intangible assets - patents, trademarks, formulas, copyrights and brands - and explains in non-technical language how they fuel growth and profitability, and therefore increase stock value.
Hardback (30 May 1991)
Not available for sale
Out of stock
Reveals the hidden "magic" of intangible assets - patents, trademarks, formulas, copyrights and brands - and explains in non-technical language how they fuel growth and profitability, and therefore increase stock value.
ISBN: | 9780471530381 |
Publisher: | Wiley |
Imprint: | John Wiley & Sons, Inc. |
Pub date: | 30 May 1991 |
DEWEY: | 658.152 |
DEWEY edition: | 20 |
Language: | English |
Number of pages: | 237 |
Weight: | 539g |
Height: | 58mm |
Width: | 35mm |
Spine width: | 25mm |