Publisher's Synopsis
Advance Praise for Investing in Information Technology "Investing in Information Technology presents a dialogue between technology and business that is delightful to read, and vital to achieving the technology payoff that everyone is striving for. The authors show how and why the two groups must work closely together to be competitive in today’s business–world." Al Erisman, Director of Technology The Boeing Company "Bill Bysinger and Ken Knight lay out the two important facts about investing in information technology. First, it’s about business, not technology. Second, time is of the essence. This book’s insights on customer focus, managing change, and "selling" in business terms should be taken seriously by every IT manager." Ingvar Petursson, Vice President, Information Services King County Medical (former CIO of AT&T Wireless) "The authors have provided a road map for closing the gap between the management generation and the information generation. By emphasizing the rewards of ‘enterprise benefits’ and developing a formula for success, they have brought IT decision–making into bottom line focus. Having been a CIO and CEO of several corporations, I can personally identify with this book. It is a paradigm for success without the pitfalls." Dave Lindstrom, Principal Partners in Business "I continue to be amazed at the reluctance of CEO’s in both large and small companies to tame the technology monster for their own competitive advantage. Investing in Information Technology provides managers with a simple approach to IT investment and gives them welcome relief to an otherwise daunting challenge." George Toles, President The Toles Company
