Publisher's Synopsis
The Inventor s Guide to Trademarks and PatentsCraig FellensteinJaclyn VassalloRachel Ralston Everything you need to know about intellectual property: patents, trademarks, copyrights, and beyond Straight from IBM, the organization that generates the world s most patents Managing and accelerating innovation: best practices and end-to-end case studies Practical guidance for creating and defending winning patent submissions Simple exercises help you clarify your thinking and strengthen your inventionsIBM s complete guide to intellectual property: creating it, protecting it, profiting from itWhether you re an individual inventor or an innovator inside a large enterprise, you need a deep, business-focused understanding of intellectual property: patents, trademarks, service marks, copyrights, trade secrets, and the entire invention process. In this book, Craig Fellenstein brings together the insights that help IBM earn three times as many patents each year than any other organization.;Drawing on his expertise mentoring invention and patent teams throughout IBM, Fellenstein introduces best practices for managing the entire process of creating, protecting, and profiting from every form of intellectual property.;Coverage includes: How inventors think: a complete case study containing ideas for new patentable inventions Validating your invention s uniqueness: critical skills, practical search tools, and the principles of "prior art" Refining and strengthening your invention Preparing submissions that patent evaluators will view favorably Multiple submissions: discovering and filing for follow-on patents that flow from your original idea Real-world patent defense strategies Establishing effective incentives for the creation of new intellectual property Harvesting and commercializing inventions: practical lessons from IBM Using "invention teams" to systematize and accelerate the innovation process Leveraging all the tools in your IP arsenal: patents, trademarks, service marks, trade secrets, and copyrights Understanding the challenges of intellectual property in global business environmentsThis book will be an indispensable resource for inventors, R D teams, managers, executives, strategists, IP specialists, and anyone concerned with promoting and profiting from innovation.
