Publisher's Synopsis
For upper-level undergraduate Simulation, Business Administration, and related disciplines and beginning graduate courses in business administration and related disciplines.
Providing a hands-on, real-world introduction to the concepts, methodologies, and applications of simulation in business specifically, this soundly structured text uses spreadsheets as the principal means to illustrate simulation modeling concepts, computational issues, and analysis of results - giving students extensive hands-on experience with minimal frustration. Covering the basic concepts of simulation, it provides an in-depth study on risk analysis, and effectively deals with systems simulation, reinforcing basic concepts and principles at every turn and emphasizing the true value of simulation by highlighting real applications used in today's businesses at every opportunity. This text also incorporates Crystal Ball and ProcessModel.
