Introduction to Salesforce for Marketing (Spma-101) Class Slides & Exercises

This book is designed to accompany the Introduction to Salesforce for Marketing (SPMA-101) class offered by Stony Point. The class is delivered by a live instructor and is specifically designed to teach marketing people the basics of Salesforce. The instructor will focus on the key features a marketer can use to immediately become effective with Salesforce. A student in this class or reading this book will learn how to manage leads and campaigns. In addition, the instructor and book will teach students how to use the lead import wizard to manage large campaigns. Finally, the student will learn how to use and create list views and reports. Each student in the class will be given a practice learning environment to participate in hands-on exercises during the class. The student will be able to use that learning environment indefinitely after the class without any additional fee. Marketers with little or no experience with Salesforce or those wanting a refresher on how to effectively manage leads and campaigns within Salesforce. will benefit from the material in the class and in this workbook.