Publisher's Synopsis
What your visitors think is important! This collection of articles explains how visitor studies can influence and improve museum exhibits, program planning, and services. In simple language, the articles cover different kinds of evaluation, from "front-end" to "summative," and discuss how to convince decision makers of the merits of conducting evaluation. The articles are supplemented with practical case studies that demonstrate the benefits of evaluation in museums, and lists of reading materials, organizations, and resources.
