Publisher's Synopsis
This comprehensive survey of the history, present condition and future status of mass communication reflects the growth of personal media as major forces in society. This new edition retains its focus on the close and complex relationship between the mass media and society. Features include: "global insight" boxes which appear throughout the text, providing students with insights into transnational and international issues; and a "media effects" chapter which offers comprehensive discussion of the topic. The book is intended for students of journalism, mass communication and speech communication.
