3rd Edition
Paperback (01 Sep 2003)
Not available for sale
Out of stock
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in shaping and reflecting culture. It also shows that audience members are as much a part of the mass communication process as the media producers.
| ISBN: | 9780071218528 |
| Publisher: | McGraw-Hill |
| Imprint: | McGraw-Hill |
| Pub date: | 01 Sep 2003 |
| Edition: | 3rd Edition |
| DEWEY: | 302.23 |
| DEWEY edition: | 22 |
| Language: | English |
| Weight: | -1g |
| Height: | 260mm |
| Width: | 198mm |
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