4th Edition
Paperback (15 May 2005)
Not available for sale
Out of stock
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in shaping and reflecting culture. It also shows that audience members are as much a part of the mass communication process as the media producers.
| ISBN: | 9780071115575 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill Education |
| Pub date: | 15 May 2005 |
| Edition: | 4th Edition |
| DEWEY: | 302.23 |
| DEWEY edition: | 22 |
| Number of pages: | 608 |
| Weight: | -1g |
| Width: | 213mm |
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