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Introduction to Mass Communication: Media Literacy and Culture

Introduction to Mass Communication: Media Literacy and Culture

Sixth Edition

Paperback (01 Feb 2009)

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Publisher's Synopsis

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. The sixth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, and the US presidential election. Facebook and MySpace and Second Life.

Book information

ISBN: 9780070169135
Publisher: McGraw-Hill Education
Imprint: McGraw-Hill
Pub date:
Edition: Sixth Edition
Number of pages: 608
Weight: 1045g
Height: 274mm
Width: 215mm
Spine width: 20mm