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Introduction to Mass Communication: Media Literacy and Culture, With Free Media Interactive Student CD-ROM and PowerWeb

Introduction to Mass Communication: Media Literacy and Culture, With Free Media Interactive Student CD-ROM and PowerWeb

Second Edition

Paperback (01 Feb 2002)

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    Publisher's Synopsis

    This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.

    Book information

    ISBN: 9780072564945
    Publisher: McGraw-Hill Education
    Imprint: McGraw-Hill
    Pub date:
    Edition: Second Edition
    Weight: 1134g
    Height: 251mm
    Width: 198mm
    Spine width: 22mm

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