4th Edition
Paperback (13 May 1999)
Not available for sale
Out of stock
This text is intended to provide the student with an accessible introduction to the basic themes and issues of marketing. Comprehensive in scope and style, it includes worked examples to illustrate major issues.
| ISBN: | 9781861521477 |
| Publisher: | International Thomson Business |
| Imprint: | International Thomson Business |
| Pub date: | 13 May 1999 |
| Edition: | 4th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Number of pages: | 444 |
| Weight: | 744g |
| Height: | 250mm |
| Width: | 190mm |
| Spine width: | 20mm |
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