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Introduction to Marketing

Introduction to Marketing

3rd Edition

Paperback (30 Sep 1993)

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Publisher's Synopsis

This is the recommended text for the LCCI Marketing examination and is also suitable for the BTEC option module in marketing. It aims to give comprehensive coverage of the LCCI syllabus and uses contemporary examples. Questions and assignments are included in each chapter.

Book information

ISBN: 9780273601425
Publisher: Pitman
Imprint: Pitman
Pub date:
Edition: 3rd Edition
DEWEY: 658.8
DEWEY edition: 20
Language: English
Number of pages: 319
Weight: 500g
Height: 234mm
Width: 156mm
Spine width: 19mm