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Introduction to Marketing

Introduction to Marketing

Paperback (30 Jul 2007)

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Publisher's Synopsis

Covers key marketing principles, strategies, and consumer behavior. Discusses branding, digital marketing, and market research. Ideal for business students and professionals. A comprehensive guide to modern marketing techniques.

Book information

ISBN: 9788124202982
Publisher: Crest Publishing House
Imprint: Crest Publishing House
Pub date:
Language: English
Number of pages: 288
Weight: 489g
Height: 241mm
Width: 157mm
Spine width: 27mm