Publisher's Synopsis
This book introduces the fundamentals of management through a balanced blend of theory and practice. The present book offers comprehensive discussion on all major areas of principles of management. The subject matter is presented in a lucid and succinct style so that even those who do not have a prerequisite knowledge of the subject can easily understand it. The book has been designed for students of business management students, pursuing allied courses such as B.Tech, BBA, M. Com and B.Com also will find this text useful.
