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Introduction to Electronic Commerce

Introduction to Electronic Commerce

Edition 3

Paperback (25 Nov 2010)

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Publisher's Synopsis

Explore the essential concepts of electronic commerce.

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view.

The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.

Book information

ISBN: 9780136109235
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: Edition 3
Language: English
Number of pages: xlii, 495
Weight: 860g
Height: 254mm
Width: 203mm
Spine width: 23mm