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Introduction to E-Commerce

Introduction to E-Commerce - Tsinghua University Texts

2009

Hardback (12 Jun 2009)

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Publisher's Synopsis

Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi'an Jiaotong University.

Book information

ISBN: 9783540496441
Publisher: Springer Berlin Heidelberg
Imprint: Springer
Pub date:
Edition: 2009
DEWEY: 658.872
DEWEY edition: 22
Language: English
Number of pages: 180
Weight: 839g
Height: 235mm
Width: 155mm
Spine width: 28mm