Publisher's Synopsis
This full-colour text provides a comprehensive introductory look at the business world. It contains intriguing profiles of current business leaders, examines controversial business issues and presents real-life cases for a unique insight into the challenging world of business.;This second edition has been significantly updated and expanded. New coverage includes such topics as power and politics in business, entrepreneurial spirit, conflict management, services and productivity. Brief quotes from current business publications as well as spotlights of numerous current events, have been incorporated throughout the text to add realistic viewpoint. In addition, each chapter includes 4 new features: an international example; lighter side of business - highlighting a humorous person, event or product; a set of experiential exercises; and a set of suggestions for further reading.;This book should be of interest to HND and diploma introductory business studies courses.
