2015
Hardback (12 Feb 2015)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
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| ISBN: | 9781137488947 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 12 Feb 2015 |
| Edition: | 2015 |
| DEWEY: | 658.872 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 287 |
| Weight: | 4777g |
| Height: | 216mm |
| Width: | 140mm |
| Spine width: | 18mm |
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