Publisher's Synopsis
Sometimes companies are forced to expand to foreign markets in order to stay alive, but this is not the only cause that can explain the process of internationalization, there are various proposals and points of view that bring us closer to the real reasons, this process is framed in the need for companies to maintain advantages or some degree of differentiation compared to other companies, the study of these causes and the different trends that lead companies to seek other borders becomes essential to achieve a more accurate understanding of their true intentions.
