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International Satellite Broadcasting in South Asia

International Satellite Broadcasting in South Asia Political, Economic, and Cultural Implications

Hardback (27 Aug 1998)

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Publisher's Synopsis

International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.

Book information

ISBN: 9780761812012
Publisher: University Press of America
Imprint: University Press of America
Pub date:
DEWEY: 302.23450954
DEWEY edition: 21
Language: English
Number of pages: 328
Weight: 544g
Height: 221mm
Width: 147mm
Spine width: 23mm