2010
Hardback (27 Oct 2010)
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The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.
| ISBN: | 9780230279544 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 27 Oct 2010 |
| Edition: | 2010 |
| DEWEY: | 910.688 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 234 |
| Weight: | 582g |
| Height: | 242mm |
| Width: | 164mm |
| Spine width: | 21mm |
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