Publisher's Synopsis
This popular text is designed to make students sensitive to the many differences that manager's face when firms operate cross-culturally, and to give them the tools to understand and deal with these differences. It goes beyond other books' coverage of the subject, and offers in-depth treatment of important economic, political, historical, and religious variables in international management.This new edition features an all-new Instructor's Manual with chapter outlines, test questions, and more that is available online to adopting instructors. The text also features updated examples and references drawn from around the world that help provide an exceptionally balanced and realistic view of the key factors in today's international business environment. It can be used alongside other readings and texts, and can also serve as a core text for both undergraduate and graduate courses.
