12th edition
Paperback (16 Apr 2004)
Not available for sale
Out of stock
International Marketing, 12/e by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
| ISBN: | 9780072941647 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill |
| Pub date: | 16 Apr 2004 |
| Edition: | 12th edition |
| Number of pages: | 697 p. |
| Weight: | 1805g |
| Height: | 284mm |
| Width: | 221mm |
| Spine width: | 29mm |
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