3rd Edition
Paperback (20 Mar 1998)
Not available for sale
Out of stock
The new edition of this highly regarded text retains its unique coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena.
| ISBN: | 9780201419641 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 20 Mar 1998 |
| Edition: | 3rd Edition |
| DEWEY: | 658.848 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 562 |
| Weight: | 967g |
| Height: | 246mm |
| Width: | 189mm |
| Spine width: | 28mm |
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