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International Marketing and Export Management

International Marketing and Export Management

5th Edition

Paperback (19 Nov 2004)

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Publisher's Synopsis

The fifth edition of this text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena.

Book information

ISBN: 9780273686347
Publisher: Pearson Education
Imprint: Financial Times/Prentice Hall
Pub date:
Edition: 5th Edition
DEWEY: 658.84
DEWEY edition: 22
Language: English
Number of pages: 666
Weight: 1468g
Height: 265mm
Width: 195mm
Spine width: 36mm