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International Marketing Strategy, 2001-2002

International Marketing Strategy, 2001-2002 - The Official CIM Coursebook

Paperback (21 Jun 2001)

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    Publisher's Synopsis

    This text is a coursebook tailored specifically for students undertaking the International Marketing Strategy module of the CIM Certificate. The book is officially endorsed by the CIM and approved by the CIM Chief Examiner

    Book information

    ISBN: 9780750653121
    Publisher: Butterworth-Heinemann
    Imprint: Butterworth-Heinemann
    Pub date:
    DEWEY: 658.848
    DEWEY edition: 21
    Number of pages: 234
    Weight: 620g
    Height: 210mm
    Width: 297mm

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