Delivery included to the United States

International Marketing Cases

International Marketing Cases

6th Edition

Book (11 Oct 2000)

Not available for sale

Out of stock

This service is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Publisher's Synopsis

Coming at a time when US supremacy in the global marketplace is being challenged, this edition intended for a semester course incorporates recent developments like the European Monetary Union, new examples, updated statistics, and some 100 International Marketing Highlights articles. The 19 primary

Book information

ISBN: 9780324063707
Publisher: South-Western
Imprint: South-Western
Pub date:
Edition: 6th Edition
DEWEY: 658.848
DEWEY edition: 21
Language: English
Number of pages: 192
Weight: 1542g
Height: 254mm
Width: 210mm
Spine width: 32mm