2nd Edition
Book (29 Jul 1988)
Not available for sale
Out of stock
This useful book identifies the international dimensions of marketing. It provides an overview of the subject, following the same format as basic introductory marketing texts. The discussion is made more concrete and interesting by the inclusion of many company examples in each area of marketing, both successes and failures.;This book should be of interest to degree and diploma students on intermediate level courses in marketing and international marketing.
| ISBN: | 9780534872014 |
| Publisher: | PWS-Kent Pub. Co. |
| Imprint: | PWS-Kent Pub. Co. |
| Pub date: | 29 Jul 1988 |
| Edition: | 2nd Edition |
| DEWEY: | 658.848 |
| DEWEY edition: | 19 |
| Language: | English |
| Number of pages: | 185 |
| Weight: | 250g |
| Height: | 230mm |
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