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International Dimensions of Marketing

International Dimensions of Marketing

4th Edition

Paperback (25 Jul 1999)

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Publisher's Synopsis

The book describes the marketing mix from an international perspective. What distinguishes international marketing is not the activities performed, but the way they are performed. The text discusses, in detail, the determinants of international marketing, and how they differ from those factors influencing domestic marketing. The book discusses three dimensions of international marketing: international marketing, foreign marketing, and multinational marketing.

Book information

ISBN: 9780324014914
Publisher: Cengage Learning
Imprint: South-Western
Pub date:
Edition: 4th Edition
DEWEY: 658.848
DEWEY edition: 21
Number of pages: 195
Weight: 341g
Height: 226mm
Width: 157mm
Spine width: 5mm