Book (01 Feb 1996)
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Contributors from the professional and marketing communities offer practical advice on developing marketing strategies for new interactive media, media tactics and techniques in the interactive age, and data collection and analysis and research strategies. Topics include interactive kiosks in the r
| ISBN: | 9780844234267 |
| Publisher: | NTC Business Books |
| Imprint: | NTC Business Books |
| Pub date: | 01 Feb 1996 |
| DEWEY: | 658.84 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 390 |
| Weight: | 75g |
| Height: | 235mm |
| Width: | 193mm |
| Spine width: | 33mm |
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