Publisher's Synopsis
This package presents software to assist teaching and learning on introductory marketing courses and may be ideal to classroom sessions or self-study. Mixing animation and graphics the software provides ten modules of interactive problem solving activities and practical exercises, enabling students to work at their own pace in a supportive and structured environment. The exercises are underpinned by tutorial material which defines and explains the concepts and terminology used. All topics covered by the software are fully cross-referenced in the text. The package also includes an assessment builder of questions for selecting and compiling assessment tests.
