Publisher's Synopsis
"This volume is a culmination of collaborative efforts and multidisciplinary perspectives from esteemed scholars and practitioners worldwide. Our aim is to provide a comprehensive exploration of the intricate nexus between AI technologies and service marketing strategies. By delving into the synergistic potential and implications of AI within the vibrant landscapes of emerging economies, we seek to elucidate the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization"--.
