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Integrated Marketing Communications in Advertising and Promotion

Integrated Marketing Communications in Advertising and Promotion

7th Edition, International student Edition

Paperback (01 Jan 2007)

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Publisher's Synopsis

This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.

Book information

ISBN: 9780324408089
Publisher: Thomson South-Western
Imprint: Thomson South-Western
Pub date:
Edition: 7th Edition, International student Edition
DEWEY: 658.8
DEWEY edition: 22
Number of pages: 629
Weight: 1311g
Height: 277mm
Width: 218mm
Spine width: 24mm