Publisher's Synopsis
This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.
7th Edition, International student Edition
Paperback (01 Jan 2007)
Not available for sale
Out of stock
This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.
ISBN: | 9780324408089 |
Publisher: | Thomson South-Western |
Imprint: | Thomson South-Western |
Pub date: | 01 Jan 2007 |
Edition: | 7th Edition, International student Edition |
DEWEY: | 658.8 |
DEWEY edition: | 22 |
Number of pages: | 629 |
Weight: | 1311g |
Height: | 277mm |
Width: | 218mm |
Spine width: | 24mm |