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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

4th ed.

Looseleaf In Binder (15 Mar 2009)

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About the Publisher

Prentice Hall

Book information

ISBN: 9780136104063
Publisher: Pearson Education
Imprint: Prentice Hall
Pub date:
Edition: 4th ed.
DEWEY: 659
Language: English
Number of pages: 550
Weight: 966g
Height: 277mm
Width: 210mm
Spine width: 18mm