Integrated Advertising, Promotion, and Marketing Communications

Kenneth E Clow, Donald Baack

Hardback (07 Sep 2001)

Not available for sale

Out of stock

Other formats & editions

New: Paperback (10 Oct 2022) - Ninth edition ~~RRP $114.16~~ $96.87; Paperback (04 Aug 2021) - Ninth edition ~~RRP $102.53~~ $94.12; Paperback (23 Nov 2017) - Eighth edition $98.41

Publisher's Synopsis

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.

This text takes a broader approach than Advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.

Book information

ISBN:	9780130175786
Publisher:	Pearson Education
Imprint:	Pearson
Pub date:	07 Sep 2001
DEWEY:	659.1
DEWEY edition:	21
Number of pages:	638
Weight:	1441g
Height:	254mm
Width:	203mm
Spine width:	30mm